To start the SMS approval process, complete the three steps here.
How Puck uses SMS
Your Puck dashboard sends automated text messages to your candidates on your behalf, from a dedicated phone number registered to your company. The primary use is inviting candidates to complete their AI interview as part of the interview process.
You control exactly what each message says and when it's sent, such as right after a candidate applies or when they move to a new stage. Messages should be set up with your company's name, so candidates know it comes from you.
Candidates only receive texts if they provide consent at the job application stage, and they can opt out at any time by replying STOP. Agreeing to texts is never a condition of applying for a job. Getting set up takes the three steps below.
All information collected during setup will only be used for SMS approval purposes.
The approval process
US wireless carriers must approve every business that sends automated texts from a standard 10-digit number. This system is called A2P 10DLC (application-to-person messaging over 10-digit long codes), and Puck handles the submission for you.
Approval happens in two reviews:
Brand registration. Carriers confirm your company is real and in good standing. They check your legal name, registration number (such as your EIN), address, and website against official records, and may reach out to the contact person you list.
Campaign registration. Carriers review how you will text candidates. They check your opt-in flow on job applications, your sample messages, and your SMS Privacy Statement and Terms pages.
Reviews usually take a few days to a few weeks.
Compliance
Puck's SMS program follows carrier rules and the CTIA Messaging Principles, which reflect US laws such as the Telephone Consumer Protection Act (TCPA). In practice, that means:
Clear consent. Candidates opt in through a dedicated question on your job application. The consent question is optional, because texting can never be a condition of applying.
Required disclosures. The opt-in language names your company and states that message frequency varies, message and data rates may apply, and candidates can reply STOP to opt out or HELP for help.
Easy opt-out. Replying STOP, QUIT, or a similar keyword unsubscribes a candidate immediately. They get one confirmation text and nothing after that unless they opt back in.
Data protection. Mobile numbers and consent records are never shared with third parties for marketing.
This article explains how Puck's setup meets these requirements. It isn't legal advice, so check with your legal team if you have questions about your specific obligations.
If you have any questions about this process, reach out to support@careerpuck.com or your Puck rep.