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How to use Podcasts in email signature (Sourcing)

Including pods in your email signature transforms cold candidate messages into personal, human, converting touchpoints. Prospects get to hear real voices from your team and hiring managers before ever applying to a role.

Written by Tali Rapaport

šŸ› ļø Creating a Custom Smart Link

  1. Log into your dashboard and click Content Library on the left menu.
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  2. Select the specific podcast or job page you want to share.

  3. Click Share page.

4. Select your sourcing tool (e.g., Linkedin, Gem, no sourcing tool) and click Create tracking link. This will allow you to track metrics by channel.

5. Click Create smart link to save the unique tracking URL to your clipboard.

6. Click Copy link

7. Your new link will now appear on your Smart Links insights table where your data will be visible. To add notes, view specific prospect activity, or find the link again, click into the item under "Shared by"

8. Go to your email settings and under email signature, hyperlink your pod as "Hear from me"

Example in gmail:

9. To use in a sourcing tool (ie. Gem), go to the tool and navigate to Sequences
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10. Hyperlink the new custom tracking link into your email. Some suggestions on how to phrase the call to action text:

  • "Hear about this role from the hiring manager"

  • "Hear from me"

11. Send!

šŸ“Š Tracking Engagement

Once sent, your new link will automatically appear on your Smart Links Insights Table inside Puck (see step 7), where you can view real time data on clicks, views, and prospect activity.

  • View exact visits, time on page, and plays.
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  • Compare performance across different sourcing platforms (e.g., Gem vs. LinkedIn) to see where candidates are most engaged.
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  • Identify candidates who spent time reviewing your audio pods or job details so you can send targeted follow up messages.

šŸ’” Best Practices

  • Always generate a distinct Smart Link for each platform (e.g., one for Gem, one for LinkedIn) to keep attribution metrics clean.

  • Combine Smart Links leading to custom Job Pages with embedded hiring manager audio clips to maximize conversion rates.

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