⏱️ 1. Assessment Invites & Reminders
The most common use case for sequences is guiding candidates through AI interviews (called AI Interviews Outreach)
How it works: When a candidate enters an assessment stage, Puck sends an instant invite link. If they do not finish, automatic reminder messages follow up.
Sample schedule:
Day 0: Invitation to fast track application with an AI Interview invite link
Day 1: Gentle reminder email
Day 3: Final expiration notice
Why it helps: Keeps candidates moving forward without recruiters tracking due dates.
🎯 2. Hard to fill & Executive Sourcing
Send rich media content over time to engage specialized or executive talent.
How it works: Outreach sequences share links to customized Campaign Pages, team audio notes, and technical overviews.
Sample schedule:
Touchpoint 1: Intro email with a link to a Campaign Page
Touchpoint 2 (Day 3): Follow-up with an audio message from the Hiring Manager
Touchpoint 3 (Day 6): Invitation to schedule an introductory call
Why it helps: Replaces long, dry emails with engaging multimedia.
📅 3. Event Sourcing & Talent Community Nurturing
Automatically follow up with candidates who scan a QR code or fill out a form at recruiting events.
How it works: When a candidate submits their email Intake Form at an event, they enter a sequence instantly.
Sample schedule:
Immediate: "Thanks for visiting our booth" message with a company link
1 week later: Summary of open roles and team updates
Why it helps: Captures leads on the spot so event contacts do not go cold.
📚 4. Candidate Experience & Interview Preparation
Lower candidate anxiety and ensure better interview performance by sending structured prep materials before scheduled assessments.
How it works: Enroll a candidate into a sequence when they move into a stage. The sequence can provide content such as Interview Guides detailing what to expect, who they are meeting, and how to prepare.
Sample schedule:
Email: "How to prepare for your [Role] AI Interview" + Interview Guide link
Why it matters: Sets clear expectations and ensures candidates bring their best selves to the assessment.
💡 Best Practices for Automated Sequences
Disable Native ATS Emails: Ensure duplicate emails aren't sent from both Ashby/Greenhouse and Puck at the same time.
AI Interviews Outreach sequences disable when the candidate completes the interview.
Keep Text Messages Short: If using SMS sequences, keep copy concise and focus on clear, direct calls-to-action (e.g., direct links to complete the session).
Set Clear Expiration Windows: Inform candidates when an assessment link expires to create a subtle, effective sense of urgency.